Head of DigitalMarketing
Posted
October 25, 2024
Job description
Apply: Candidates are invited to send their resume and cover letter to amanda.klier@atlascloud.ai
About Atlas Cloud AI:
Atlas Cloud AI is revolutionizing the AIlandscape by providing cutting-edge, high-performance cloud infrastructuresolutions tailored to AI and machine learning workloads. We empower companiesto scale their compute capabilities efficiently and effectively in the growingAI ecosystem. Privately funded, with impressive growth and a strongentrepreneurial culture, Atlas Cloud AI is expanding rapidly as we tackle theAI cloud and GPU market.
Role Overview:
We are seeking a Head of Digital Marketing with a passion for AI, cloudinfrastructure, and digital innovation. This role is critical in driving ourgo-to-market strategy, increasing brand visibility, and ensuring a strongdigital presence across various channels. The ideal candidate has experience indigital marketing with a focus on the B2B cloud and AI industry, a technicalunderstanding of the space, and a proven track record in content andperformance-driven marketing.
Key Responsibilities:
- Digital Strategy Development: Design andexecute integrated digital marketing strategies across various platforms,targeting AI, cloud, and high-performance computing audiences.
- Content Creation & PR: Create compellingcontent for blogs, press releases, and social media that positions Atlas Cloudas a thought leader in the industry. Work to secure both earned and paid mediacoverage.
- SEO/SEM & Analytics: Develop and manageSEO and SEM strategies to boost website traffic and lead generation. Analyzeperformance data, adjusting campaigns to maximize impact.
- Email & Lifecycle Marketing: Craft andmanage email marketing campaigns that nurture leads and drive customerengagement, particularly across AI and cloud industry verticals.
- Social Media Management: Develop and grow ourpresence on key social media platforms, leveraging organic and paid strategiesto build brand awareness and generate leads.
- Cross-functional Collaboration: Work closelywith sales, product, and executive teams to align messaging, campaigns, andstrategy with overall business goals.
Qualifications:
- Experience: 3-5+ years focused on digitalmarketing in a B2B setting.
- Marketing Skill Set: Proven expertise indigital marketing strategies, including SEO/SEM, email marketing, paid socialmedia, and content creation.
- Analytical and Creative Thinking: Ability toanalyze campaign performance and adjust tactics as needed, paired with creativeapproaches to digital engagement.
- Technical Familiarity: Comfortable with AIinfrastructure, compute, cloud technology, and able to translate complextechnical concepts into engaging marketing content.
Preferred Qualifications:
- Experience marketing to technicalaudiences in AI, cloud, or similar industries.
- Familiarity with marketing toolslike HubSpot, Google Analytics, and social media platforms.
- Experience working in afast-growing company environment.